Expertise

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Expertise

Model Target AR Experience

The TATA AR project leverages Vuforia Model Target technology to detect trucks and provide an immersive exploration of their features. Users can interact with the vehicle through 3D animations and videos, with support for local languages. The experience includes two modes: Free Roam for unrestricted exploration and Feature-Based Hotspots for guided insights.

  • ✦ Vuforia Model Target Recognition – Accurately detects and tracks trucks.
  • ✦ 3D Animations & Videos – Showcases vehicle features dynamically.
  • ✦ Local Language Support – Enhances accessibility for diverse users.
  • ✦ Two Exploration Modes – Free Roam and Hotspot-Based Navigation.

  • ✦ XR Solution Architect – Designed the AR framework, ensuring scalability and seamless integration with Vuforia Model Target.
  • ✦ Product Manager – Defined project scope, feature roadmap, and user experience flow to align with business goals.
  • ✦ XR Specialist – Conducted research on AR-based truck visualization and user engagement strategies.
  • ✦ Team Lead – Coordinated with designers, developers, and stakeholders to ensure efficient execution.
  • ✦ Product Analyst – Assessed user interactions and feedback to refine features and enhance engagement.

Vuforia,Unity, Blender, Maya

  • 🔹Enhanced Customer Engagement – Users gained a deeper understanding of truck features.
  • 🔹Increased Sales Support – AR-driven demonstrations improved buyer confidence.
  • 🔹Multilingual Accessibility – Broadened audience reach with local language options.
  • 🔹Interactive Experience – Elevated TATA’s brand perception through innovative technology.

 

By offering both Free Roam and Feature-Based Hotspot modes, the solution caters to diverse user preferences—whether for independent exploration or structured guidance. This AR experience enhances customer engagement and product understanding but also sets a new benchmark for interactive marketing in the automotive sector.